Collective intelligence is a shared or group intelligence; it came from many cooperation and competition. Collective intelligence in bacteria, animals, humans, and the computer networks and various forms of consensus decision making appears. For the collective intelligence of the research, can actually be considered a part of sociology, business, computer science, mass media and the public behavior of branches - from the quark-level research to bacteria, plants, animals and humane society's level of group behavior one area. The concept is also often appearing in science fiction, it is treated as people join and biochemical species telepathy. The collective intelligence also can be defined as some form of network; it is by advances in communication technology triggered. Because of the network popularity in everyday life, people use internet everyday and major of people cannot live without internet. So internet users can publish their own content. The collective intelligence can improve the social sharing of existing knowledge.

The collective intelligence can be use in many areas such as the organization. Organization decision making cannot only use one people’s idea to do it, however, it need many employee to make the decision with many time discussion. For example, if all the team members are professional then to solve a specific problem will not necessarily more effective, because the elite way of thinking is similar to, if given the group a few ordinary people to enter, solving the problem may be more smooth. This shows how the collective intelligence works. How the collective intelligence connect to the business. Such as: In the financial markets, the price is not an individual or a collaboration by the power of the decision, which is composed of many independent individual transactions of common decision, all actions are based on a belief based on: They believe that the current trade fair for their best interests. Although at first glance this seems counterintuitive, but in the future market, a large number of participants are based on their confidence in future prices for contracts traded, so the effect of the market in terms of price forecasting, often considered better than independent experts to predict the performance better. This is because the market of knowledge, experience and the will of hundreds of people organized together to form a personal view of the forecast does not depend.

In my future career, the collective intelligence is a useful thing for me. In the Chinese business environment, the human resource is one of the easiest resources, because Chinese population is high and more foreign employee coming to Chinese. On the other hand, the collective intelligence cannot be finding as easy as other countries. The organization strategy does not allow the collective intelligence work. So the collective intelligence does not work in some business. In my career, no matter I am work as an employee or an employer I should use this power to help me. This will help me in many areas. Therefore, the collective intelligence not only can be found in the organization. It can also be found on the internet. For example: when people looking the information about one topic, they can use internet to find the answer, such as the Google, yahoo and so on. Those research engine gathered lots of collective intelligence. The collective intelligence can help me when I am facing problems or looking a new idea. The power of collective intelligence should not be underestimated; as I am working I should understand this. Collective intelligence is a useful power, it can be valued, however, in Chinese society and because of the condition of the country many things are prohibited. So I should understand what I can do and how to do it to find out the biggest profit to help me in my career.

References:

Pierre Levy (1997). “Collective Intelligence”. Cambridge,MA: Perscus Books, pp:1-10

David H. Wolpert (2003). Collective Intelligence. NASA Ames Research Center, 1-15

Thomas W. Malone, Robert Laubacher and Chrysanthos Dellarocas.(2010). How business can use collective intelligence. Retrieved from:

http://www.financialpost.com/executive/story.html?id=3082329