Collective intelligence is a shared or group intelligence; it came from many cooperation and competition. Collective intelligence in bacteria, animals, humans, and the computer networks and various forms of consensus decision making appears. For the collective intelligence of the research, can actually be considered a part of sociology, business, computer science, mass media and the public behavior of branches - from the quark-level research to bacteria, plants, animals and humane society's level of group behavior one area. The concept is also often appearing in science fiction, it is treated as people join and biochemical species telepathy. The collective intelligence also can be defined as some form of network; it is by advances in communication technology triggered. Because of the network popularity in everyday life, people use internet everyday and major of people cannot live without internet. So internet users can publish their own content. The collective intelligence can improve the social sharing of existing knowledge.

The collective intelligence can be use in many areas such as the organization. Organization decision making cannot only use one people’s idea to do it, however, it need many employee to make the decision with many time discussion. For example, if all the team members are professional then to solve a specific problem will not necessarily more effective, because the elite way of thinking is similar to, if given the group a few ordinary people to enter, solving the problem may be more smooth. This shows how the collective intelligence works. How the collective intelligence connect to the business. Such as: In the financial markets, the price is not an individual or a collaboration by the power of the decision, which is composed of many independent individual transactions of common decision, all actions are based on a belief based on: They believe that the current trade fair for their best interests. Although at first glance this seems counterintuitive, but in the future market, a large number of participants are based on their confidence in future prices for contracts traded, so the effect of the market in terms of price forecasting, often considered better than independent experts to predict the performance better. This is because the market of knowledge, experience and the will of hundreds of people organized together to form a personal view of the forecast does not depend.

In my future career, the collective intelligence is a useful thing for me. In the Chinese business environment, the human resource is one of the easiest resources, because Chinese population is high and more foreign employee coming to Chinese. On the other hand, the collective intelligence cannot be finding as easy as other countries. The organization strategy does not allow the collective intelligence work. So the collective intelligence does not work in some business. In my career, no matter I am work as an employee or an employer I should use this power to help me. This will help me in many areas. Therefore, the collective intelligence not only can be found in the organization. It can also be found on the internet. For example: when people looking the information about one topic, they can use internet to find the answer, such as the Google, yahoo and so on. Those research engine gathered lots of collective intelligence. The collective intelligence can help me when I am facing problems or looking a new idea. The power of collective intelligence should not be underestimated; as I am working I should understand this. Collective intelligence is a useful power, it can be valued, however, in Chinese society and because of the condition of the country many things are prohibited. So I should understand what I can do and how to do it to find out the biggest profit to help me in my career.

References:

Pierre Levy (1997). “Collective Intelligence”. Cambridge,MA: Perscus Books, pp:1-10

David H. Wolpert (2003). Collective Intelligence. NASA Ames Research Center, 1-15

Thomas W. Malone, Robert Laubacher and Chrysanthos Dellarocas.(2010). How business can use collective intelligence. Retrieved from:

http://www.financialpost.com/executive/story.html?id=3082329

Transmedia Storytelling

Transmeida storytelling is the new communication style that everyone can see it at every moment and everywhere. However, if people want to give transmeida storytelling a definition, it contains at least two meanings: Firstly, the same information in different media communication and integration between the cross. Secondly, it refers to cooperation between the media, symbiosis, interaction and coordination. The development of transmedia storytelling and spread in recent years has its social and historical inevitability, the media market is the result of growth and development. Look back to the media history, there are three types different mass media, the first one is the paper-based communication. Such as: media vehicle for newspapers, books, magazines and other forms. This type media has the limitation that is very hard to know what happen in the world and cannot receive the news immediate. The second one is the electronic communication. Such as: media carrier for broadcast, film, telephone, telegraph, television and other forms. This style has totally changed the first one. People can much easier to know what is happing in the world; however, it still has some limitations, for example the space problem. People cannot receive the news at anywhere. So the mess media has came into the third type which is the digital media age such as: high-definition television, computer, VCD, DVD, CD, Internet, etc. Audience can receive any information not matter where and when.

Media Integration and Cooperation tendency is becoming a trend of history. This transmedia storytelling integration and co-operative communication is only the external appearance. The transmedia storytelling is not only intervening in the mass media tycoons, and it will also spread around the world covering. Since the 90s of the 20th century, mass media has appeared two new phenomena. One is competition between the mass media. Another one is some mass media cooperate together to find common profit. However, those two totally different phenomena has the same result which is the transmedia storytelling cannot be prevented; it also means the mass media will lead into the “one world”.

                                                                     

I am studying the communication as my major, so in my planned profession the communication field will be the important part of my career, when I back to my country I am will have more opportunity than others, because I am studying the communication at the other country, although in the information age, everyone can receive the information anywhere but at least I study the knowledge at the different culture. Despite the transmedia storytelling will lead into “one world” as I said before, but at this moment it still needs a period to develop. So the transmedia storytelling will provide an opportunity to me what I can help my organization to show the different media to the audiences. People may easier to accept the different types of media and the transmeida storytelling will provide more business for my company. The transmedia storytelling will stead the all the mass media, however and this will help me to contact more and more customers and the customers will not only in the domestic, it will spread to all over the world. So the transmedia will help me to show all the people what I want to show. In my later career, how to be a business communication person is every hard to be done. To be a successful business communication person not only need to improve personal communication skill but also need to understand the global communication trend. In nowadays information time, audience cannot satisfy the single transmedia storytelling. The old style media way cannot as success as before. Because the information needs of people showed unprecedented strong, the new technology (especially network technology) for the rapid development of transmedia storytelling to provide the necessary technical support. People never felt the media technology has the great power that it can greatly affect people's life.


References:
Jenkins, H. (2007). Transmedia Storytelling 101.

Kushner, D. (2008, April 11). Rebel Alliance. Fast Company. Retrieved May 18, 2009, from
http://www.fastcompany.com/magazine/125/rebel-alliance.html

Perryman, N. (2008). Doctor Who and the Convergence of Media: A Case Study in ‘Transmedia Storytelling’. Convergence, 14(1), 21-39.